We raise awareness by presenting facts, academic research, and well-known evidence.
This has three pillars: Equality, Clarity, Safety

Equality

Clarity

Safety
Without equality in words, equality in life remains out of reach.
Order defines value
We say winner/loser, strong/weak, man and woman — order signals hierarchy and encodes inequality.
Exclusion = regression
A society that defends discriminatory words can’t express equality—just as one that rejects the internet will always lag behind.
Girls & science
About 40% of girls detach from scientific tracks early when language frames science as male.
Default male, default promotion
When “man” is the default in language, men are seen as the default in roles—fueling promotion gaps (e.g., 2.5×).
Abusive labels
Terms like “whore”, “easy-going”, or “virgin” reduce women to sexuality, normalizing judgement and abuse.
Banality of abuse
Phrases like “boys will be boys” or “she asked for it” trivialize harassment and mask violence as culture.
Biased words hide meaning and increase errors in communication.
Hidden meaning
Biased words imply rather than state facts, forcing people to read between the lines.
Ambiguity in inclusion
Terms like “mankind” or “manpower” leave unclear whether women are included or excluded.
GiDoubleFaceMask
Calling women both “fragile” and “seductive” creates double-binds where bias, not clarity, decides meaning.
Obstructed dialogue
Discriminatory terms turn a conversation into a fight over meaning, increasing misunderstanding and conflict.
Language that normalizes abuse fuels wider violence that harms everyone.
Mass violence ignored
≈60,000 women are murdered by partners each year—language often renders this invisible with euphemism.
Global mutilation
Hundreds of millions live with the trauma of mutilation; euphemisms hide the scale and urgency.
Violence breeds violence
Children exposed to domestic abuse are about twice as likely to reproduce violence later in life.
GiFallingRocks
Where gender harassment is normalized, overall bullying and aggression increase—affecting everyone.
Community unrest
Regions tolerating domestic abuse see higher general crime—violence doesn’t stay confined to gender.
Escalation in conflict
When sexual violence is accepted as a tactic, overall brutality rises—men, children, and communities are harmed.
Extremism link
Societies that deny women’s equality struggle to de-radicalize; oppression sustains wider extremism.